Mercedes-Benz Becomes Global Sponsor of the Masters Tournament
MONTVALE, N.J. - Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, announced earlier today that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament. Having been an International Partner of the Masters since 2008, Mercedes-Benz will now become a Global Sponsor, joining AT&T and IBM.
"The Masters is the most prestigious golf tournament in the world and this partnership aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events," said Stephen Cannon, President and CEO of Mercedes-Benz USA. "Mercedes-Benz has a long-standing history with golf and to be associated as a Global Sponsor of the Masters strengthens our existing ties with one of the world´s most popular and widely played sports."
Mercedes-Benz supports golf globally with a portfolio of major tournaments and grassroots initiatives. The Company recently marked a twenty-year milestone in the United States for its involvement in the sport, which has reached an unprecedented level.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG GT.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.
For full bios and photos visit the MBUSA Media Site, www.media.mbusa.com.