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September 10 2013

Concept S-Class Coupé: An outlook on the new top-of-the-line model

Sensual clarity as an expression of modern luxury

MONTVALE, NJ - Traditionally the top of the Mercedes-Benz product range is occupied by the grand coupé. The Concept S-Class Coupé provides a clear vision of the next model generation at the International Motor Show (IAA) in Frankfurt: with its gorgeous appearance and selfassured style it embodies the design philosophy of sensual clarity. In the interior with its spectacular architecture and truly exclusive appointments the four-seater defines the state of the art of modern luxury.

"The new S-Class Sedan was received enthusiastically in the market and perfectly lives up to its role as a representative of the power of innovation of Mercedes-Benz," says Dr. Joachim Schmidt, Member of the Management Board of Mercedes-Benz Cars, Sales Marketing. "On the S-Class Coupé as the traditional top of our product range, the designers take advantage of their additional freedom and thus create an automotive masterpiece."

Gorden Wagener, Vice President Design at Daimler AG, adds: "The Concept S-Class Coupé combines tradition and emotion, and is a symbol for the embodiment of our design style of sensual clarity. The perfected design with self-assured style and the highly exclusive appointments make the coupé a true design icon and an expression of modern luxury."

Design: sensual clarity at its most captivating

Sensual clarity as an expression of modern luxury - this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The goal is to create clear contours and smooth surfaces that express high technology while exuding emotional appeal. The sensual clarity is reflected in the core design values of tradition, emotion and progressivism. These are the guiding star, and are accentuated differently depending on the model. Mercedes-Benz creates a Page 2 bridge between modernity and the avant-garde, between tradition and progressivism. Each model series has an assigned role and a very specific character, depending on the attributes on which the design focuses. And yet a Mercedes-Benz is always recognizable as a Mercedes-Benz. The designers draw from a gene-pool of styling features typical of the brand, incorporating new stylistic developments in the interests of keeping tradition alive.

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