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April 18 2017

Mercedes-Benz Concept A Sedan

Herald of a new generation

Stuttgart/Shanghai. With the Concept A Sedan at the Shanghai Auto Show, Mercedes-Benz is providing an outlook of the next generation of compact vehicles and a potential new body type.

The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and gaps, the show car is hot and cool at the same time. The "Aesthetics A" sculpture already demonstrated that the upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of "sensual purity."

"Our Concept A Sedan shows that the time of creases is over," says Gorden Wagener, Chief Design Officer Daimler AG. "With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of 'Sensual Purity' and has the potential to introduce a new design era."

The current compact vehicle generation is contributing to Mercedes-Benz's most successful and rejuvenated model lineup ever and helped to make 2016 the sixth year of record sales in succession. More than two million Mercedes-Benz compact vehicles have been sold around the globe since 2012. In addition to the contemporary design language, innovative assistance systems, connectivity and driving pleasure, model variety is a crucial factor for success: with the A and B-Class, CLA and CLA Shooting Brake, as well as the SUV crossover GLA, five differently positioned variants are available globally (B-Class, CLA and GLA variants available in the U.S. market).

"Their success shows that our customers are absolutely delighted with the current generation of Mercedes-Benz compact cars," says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. "We are therefore extremely confident that the planned expansion will lead to a continuation of this success story."

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