IT´S OFFICIAL: MERCEDES-BENZ SIGNS NAMING RIGHTS AGREEMENT FOR ICONIC NEW VENUE IN ATLANTA
Future home of Atlanta Falcons and Atlanta United FC
ATLANTA, GA – AMB Sports & Entertainment (AMBSE) today announced Mercedes-Benz USA (MBUSA) will be the naming partner of the new Atlanta stadium, now officially named MercedesBenz Stadium. The agreement, which continues through 2042, includes official naming rights and other partnership benefits. The Mercedes-Benz brand will be prominent inside and outside the building, including on the roof; in plaza areas; on directional, on-field and tunnel signage; in club areas; in VIP parking and entrance areas; on the first-of-its-kind video halo board; and in additional areas.
Financial terms of the agreement were not disclosed.
Upon its completion in 2017, the world-class sports and entertainment facility will be home to the National Football League’s Atlanta Falcons and Major League Soccer's Atlanta United. The multipurpose stadium will also host other major sports and entertainment events, including the NCAA Men's Final Four in 2020.
At a press conference announcing the partnership, Atlanta Falcons and Atlanta United Owner Arthur Blank unveiled the newly-branded stadium model and spoke about the attributes that make Mercedes-Benz the ideal partner for the stadium project.
"Mercedes-Benz fits all of the criteria we set out in finding a naming rights partner," said Blank. "Their name and reputation fit the iconic image of the building; they are committed to excellence in customer service and experience; their values mesh with those of the Falcons, Atlanta United and the rest of our businesses; and they are a company that embraces the communities in which they do business."
The announcement comes following the July relocation of MBUSA's corporate headquarters from their former setting in northern New Jersey to metro Atlanta.