Design that moves you.
You know it when you see it. The elegant curves, the precise attention to detail. It captures the eye and calls for your touch. The beauty of Mercedes-Benz is in the design.
It starts with a sketch.
Lots of sketches to be precise. A team led by Chief Design Officer Gorden Wagener develops the initial look of the vehicle based on its desired functionality, exploring the shape and style before deciding on the best of the best.
“For me, good design must be attractive and intelligent.”
-Gorden Wagener, Chief Design Officer
How dreams take shape.
No one ever said we didn’t have style. Every Mercedes-Benz exterior is fashioned with Sensual Purity as the core philosophy. Clean lines and sculpted planes allow for a sporty, yet elegant look, but they also provide ideal aerodynamics, allowing the style to enhance the performance.
Interiors that inspire.
The interior of our vehicles is where emotion meets intelligence, and where Modern Luxury comes to life.
What is Modern Luxury?
The guiding light for Mercedes-Benz design, Modern Luxury represents the most coveted aspect of our products. It is timeless and authentic, pared down to the essentials, both high tech and inviting.
Advanced Design Studio: Visionaries of the future.
While our vehicles have always been designed with an eye for tomorrow, special teams are tasked with thinking even further ahead. The Advanced Design Studios – in Sindelfingen, Germany; Beijing; and Sunnyvale, California – incorporate ideas from across cultures and continents to envision the future of Mercedes-Benz, and the future of mobility itself.
Pushing the industry forward, concept vehicles develop styles and technology beyond what the public is ready to consume, and they ensure that our passion for invention never wavers.
Going beyond the automobile.
The Mercedes-Benz design approach has never been limited to motor vehicles. It can be found in other hallmarks of the luxury lifestyle, from aviation to eyewear to living spaces and more. Here are just a few inspiring examples:
The 515 Project ONE
This Mercedes-AMG and Cigarette Racing collaboration was designed from the ground up and inspired by the Project ONE supercar.
The Mercedes-Benz Bicycle
Less is more with this top-end bicycle that features a silver frame, silver-to-black gradients, and hydraulic brakes.
The MBoard Project
Designed for big wave surfer Garrett McNamara, these tailor-made surfboards use carbon-fiber and Kevlar and were debuted in Nazaré, Portugal.