Events & Partnerships

The Mercedes-Benz experience goes beyond the vehicle, which is why we're proud to host events and partnerships that encapsulate our commitment to "the best or nothing."

Beyond the Dealership

Mercedes-Benz Experience Centers

Experience one of Mercedes-Benz's retail pop-up stores. Look for your city in the upcoming locations to find a retail experience near you.

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AMG Driving Academy

Hosted at legendary racetracks around the country, AMG Driving Academy is an experience like no other. Enjoy a day of adrenaline as you develop high-performance driving skills in some of the fastest, most powerful vehicles in the Mercedes-AMG lineup.

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Sports & Stadiums

Mercedes-Benz Stadium

Standing tall in downtown Atlanta, Mercedes-Benz Stadium first opened its doors in 2017. As the home of the NFL's Atlanta Falcons and MLS's Atlanta United, it represents the pinnacle of engineering and design and serves as a gathering place for the community we share.

Official Website

Fowler in front of MB swinging his golf club

Golf Partnerships

As a global sponsor of the Masters Tournament, and partner of players like Rickie Fowler and Jon Rahm, our relationship with the game runs deep.

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Tennis Partnerships

Our US Open sponsorship and ongoing support of world-class tennis stems from our appreciation of grace and power.

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Mercedes-Bens sponsorship with League of Legends

eSports Initiatives

The journey of Mercedes-Benz in esports has started in 2017 and has now reached a new milestone with the partnership with Riot Games for all global League of Legends Esports events.

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Travel & Leisure

Hotel Partnerships

At exclusive hotels and resorts across the country, Mercedes-Benz owners can take advantage of special perks like room upgrades, spa treatments and more.

See the Benefits