Pebble Beach Concours d'Elegance
Each year, passionate car collectors gather on the 18th fairway of Pebble Beach Golf Links for a glimpse of the vehicles to be named Best of Show.
A Celebration of Luxury
This year, Mercedes-Benz debuts Stargaze Theatre — a curated, cinematic-inspired experience set against the backdrop of Pebble Beach. Offering installations, exclusive drive opportunities, immersive brand moments and cinematic settings, we invite you to witness the art of automotive storytelling in motion and in style. Farther afield, explore even more at WeatherTech Raceway Laguna Seca and the Monterey Jet Center.
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Test drive. Take one.
Slide into the driver’s seat and onto the open road with Mercedes-Benz. Test drives are available Thursday through Saturday at Stargaze Theatre, offering a curated lineup of vehicles to experience firsthand. No reservation required — just bring your driver’s license and a sense of adventure.
Virtual drive. Real adrenaline.
Thrill-seekers wanted. Our racing simulators let you experience the exhilaration of the track from the comfort of Stargaze Theater. It’s your chance to step into the world of performance, no experience necessary.
Make your mark with Maybach.
Create something truly one-of-a-kind at the Maybach space. Guests can personalize premium leather accessories with custom embossing using MANUFAKTUR’s countless options. Offered by a skilled artisan on site, this available for select hours Friday through Sunday.
A Head-Turning Helmet.
Mercedes-Benz brings Formula 1 flair to the track with a larger-than-life helmet installation at WeatherTech Raceway Laguna Seca. Initially unveiled during Mercedes-AMG Race Day at the Miami Grand Prix, this bold photo moment returns for Monterey Motorsports Reunion weekend — alongside a curated lineup of vehicles built to inspire.
Celebrating Design at Motorlux.
At this year’s Motorlux kickoff event, Mercedes-Benz honors legendary designer Bruno Sacco with a tribute display of vehicles shaped by his iconic vision. Set among rare aircrafts and curated experiences at the Monterey Jet Center, this exclusive evening celebrates the art of design — past and future.
A Silver Screen Surprise.
And for a cinematic treat with more than just crunch, look for the silver scratch-off card on every silver popcorn box for a chance to win exclusive Mercedes-Benz prizes. Available at Stargaze Theatre while supplies (and surprises) last.