Categories of Personal Data Processed

Purposes for Processing

Categories of Third Parties, Service Providers and Contractors Receiving Personal Data Disclosed for These Purposes

Personal identifiers including your name, alias, signature, address, phone number, email address, driver’s license or other state identification card, and vehicle identification number (VIN).

To provide our products and services.

To communicate with you.

To establish an account with us.

To connect vehicles with devices and
applications.

To provide you with information about
products and services that may be of
interest to you.

Marketing and personalization.

To improve our products and services.

To protect and secure our environment.

Affiliates.

Authorized MBUSA dealers.

Data analytics providers.

Vehicle services providers, including satellite radio.

Identity verification service providers.

Marketing services providers.

Payment processors.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Financial information including your credit card number, debit card number, or other financial information.

To provide you with vehicle financing options.

Retail sales from our online store.

Affiliates.

Payment processors.

Service providers, such as data storage providers.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Insurance information including automotive policy and coverage information.

To provide you with repair-related services.

Authorized MBUSA Dealers.

Service providers, such as data storage providers.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Biometric information

To verify your identity when you use our authentication services.

Identity verification service providers.

Internet and other network activity information including online identifiers such as your IP address or device identifier, browsing history, search history, and information about your interactions with MBUSA websites, applications, or advertisements.

To assess aggregate visitor volume and interest.

Improve website and application performance and functionality.

To prevent, detect, and investigate fraud or other security incidents.

To provide you with information about our products and services that may be of interest to you.

Affiliates.

Marketing services providers.

Service providers, such as data storage providers.

Vehicle owners.

Data analytics providers.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Geolocation data reflecting physical location or movements.

To provide you with connected vehicle and roadside assistance services.

To improve our products and services.

To facilitate your participation in our programs.

Authorized MBUSA dealers.

Vehicle services providers.

Vehicle Owners.

Service providers, such as data storage providers.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Purchasing history and tendencies including records of personal property, products, or services purchased, obtained, or considered.

To provide you with information about our products and services that may be of interest to you.

To improve our products and services.

To resolve service and maintenance-related issues.

Affiliates.

Marketing services providers.

Authorized MBUSA dealers.

Service providers, such as data storage providers and fulfillment services.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Sensory data including audio, electronic, visual, or similar information.

To provide you with connected vehicle and customer services. 

To improve our products and services.

To facilitate your participation in our programs.

Authorized MBUSA dealers.

Service providers, such as data storage providers.

Vehicle services providers.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Information reflecting your preferences, characteristics, predispositions, behavior, attitude, and any other inferences drawn from your personal data.

Improve our products and services.

To provide you with information about our products and services that may be of interest to you.

Affiliates.

Marketing services providers.

Information about your vehicle, its operation, and its environment, including but not limited to vehicle build, systems status, charging location and source, vehicle location, brake usage, speed, direction, and road conditions.

To provide you with connected vehicle and roadside assistance services.

Improve our products and services.

To facilitate your participation in our programs.

To resolve service and maintenance-related issues.

Affiliates.

Authorized MBUSA dealers.

Service providers, such as data storage and research providers.

Vehicle services providers including information about service usage to satellite radio providers.

Vehicle owners.

Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.

Sensitive Personal Data:

specific geolocation, biometric information, and health-related information in the event of an apparent emergency.

See the biometric information section and the geolocation section above.

We collect health-related information to help respond to apparent emergencies.

See the biometric information section and the geolocation section above.

We may disclose health-related information to emergency providers and others as deemed reasonably necessary to comply with law, cooperate with lawful investigations, or protect the rights, property, or safety of you, us, or others.