
A century of groundbreaking safety inside — and out.
We believe safety is more than a feature — it’s a right. Mercedes-Benz is committed to taking a stand with the LGBTQIA+ community to provide a safe space on the road, and off.
Safe Spaces
Our Community

Leo Baker
We’re joining up with trans, non-binary pro-skater, Leo Baker, to share their story and encourage others in the LGBTQIA+ community to share theirs. By opening more channels of communication, we can highlight the importance of authenticity and allyship for other gay, lesbian, trans and non-binary athletes.
Our Commitment

Athlete Ally
This year, we’re proud to partner with Athlete Ally, a non-profit organization that works to secure equal access, opportunity and experience in sports — regardless of sexual orientation, gender identity or gender expression.
Learn MoreOur Impact
Through partnerships and alliances, we aim to support the right to freedom of expression and authenticity. Here are some of the organizations we’re working with to help champion LGBTQA+ rights.
Driving Understanding
Learn more about becoming an ally and championing LGBTQIA+ inclusivity.
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Language
Get to know the terminology to communicate accurately and respectfully.
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Visibility
Recognize and understand that not everyone defines themselves as “man” or “woman.”
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Respect
Learn how to ask people how they identify — it’s the simplest way to make a difference.
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Advocacy
Become a better ally by learning how to uplift the LGBTQ+ community.