CCPA Privacy Policy
Last updated: Feb 21, 2024
Disclosure
The following disclosures are made pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together the “CCPA”). This California Privacy Policy supplements any other privacy notices provided by Mercedes-Benz USA, LLC (“MBUSA”). It applies solely to residents of California.
Collection and Disclosure of Personal Information
The below chart reflects the categories of personal information we have collected from California consumers over the past twelve months, the categories of sources from which the information was collected, the business or commercial purpose for which the information was collected, and the categories of third parties with whom we have shared that information.
Categories of Personal Information Collected |
Sources of Collection |
Business/Commercial Purpose for Collection |
Categories of Third Parties Receiving Personal Information |
Personal identifiers including your name, alias, signature, address, phone number, email address, driver’s license or other state identification card, and vehicle identification number (VIN). |
You. Authorized MBUSA dealers. Vehicle Owners. Data analytics providers. Advertising networks. |
To provide our products and services. To communicate with you. To establish an account with us. To connect vehicles with devices and To provide you with information about Marketing and personalization. To improve our products and services. To protect and secure our environment. |
Affiliates. Authorized MBUSA dealers. Data analytics providers. Vehicle services providers, including satellite radio. Identity verification service providers. Marketing services providers. Payment processors. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Financial information including your credit card number, debit card number, or other financial information. |
You. Affiliates. Authorized MBUSA dealers. |
To provide you with vehicle financing options. Retail sales from our online store. |
Affiliates. Payment processors. Service providers, such as data storage providers.
|
Insurance information including automotive policy and coverage information. |
You. |
To provide you with repair-related services. |
Authorized MBUSA Dealers.
Service providers, such as data storage providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Biometric information |
You. |
To verify your identity when you use our authentication services. |
Identity verification service providers. |
Internet and other network activity information including online identifiers such as your IP address or device identifier, browsing history, search history, and information about your interactions with MBUSA websites, applications, or advertisements. |
You. Website and application analytics service providers. Devices and platforms you use to access our online services. |
To assess aggregate visitor volume and interest. Improve website and application performance and functionality. To prevent, detect, and investigate fraud or other security incidents. To provide you with information about our products and services that may be of interest to you. To provide our products and services. |
Affiliates. Marketing services providers.
Service providers, such as data storage providers. Vehicle owners.
Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Geolocation data reflecting physical location or movements. |
You. Devices and platforms you use to access our online or connected services. |
To provide you with connected vehicle and roadside assistance services. To improve our products and services. To facilitate your participation in our programs. |
Authorized MBUSA dealers. Vehicle services providers. Vehicle Owners. Service providers, such as data storage providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Purchasing history and tendencies including records of personal property, products, or services purchased, obtained, or considered. |
You. Authorized MBUSA Dealers. |
To provide you with information about our products and services that may be of interest to you. To improve our products and services. To resolve service and maintenance-related issues |
Affiliates. Marketing services providers. Authorized MBUSA dealers. Service providers, such as data storage providers and fulfillment services. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Sensory data including audio, electronic, visual, or similar information. |
You. |
To provide you with connected vehicle and customer services. To improve our products and services. To facilitate your participation in our programs. |
Authorized MBUSA dealers. Service providers, such as data storage providers. Vehicle services providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Information reflecting your preferences, characteristics, predispositions, behavior, attitude, and any other inferences drawn from your personal information. |
You. Devices and platforms you use to access our online or connected services. |
Improve our products and services. To provide you with information about our products and services that may be of interest to you. |
Affiliates. Marketing services providers. |
Information about your vehicle, its operation, and its environment, including but not limited to vehicle build, systems status, charging location and source, vehicle location, brake usage, speed, direction and road conditions |
The vehicle. Devices and platforms you use to access our online or connected services |
To provide you with connected vehicle and roadside assistance services. Improve our products and services. To facilitate your participation in our programs. To resolve service and maintenance-related issues. |
Affiliates. Authorized MBUSA dealers. Service providers, such as data storage and research providers. Vehicle services providers, including information about service usage to satellite radio providers Vehicle owners. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Sensitive Personal Information: government identification numbers, account usernames and passwords, precise geolocation, biometric information, and health-related information in the event of an apparent emergency. |
See the personal identifiers section for government identification numbers and login credentials, the biometric information section, and the Geolocation section. We may collect health-related information directly from you, first responders, or others in the event of an apparent emergency. |
See the personal identifiers section for government identification numbers and login credentials, the biometric information section, and the Geolocation section. We collect health-related information to help respond to apparent emergencies. |
See the personal identifiers section for government identification numbers and login credentials, the biometric information section, and the Geolocation section. We may disclose health-related information to emergency providers and others as deemed reasonably necessary to comply with law, cooperate with lawful investigations, or protect the rights, property, or safety of you, us, or others. |
We retain the personal information we collect for as long as reasonably necessary to achieve the purposes disclosed at the point of collection or in this Privacy Policy, unless a shorter retention period is required by law. The length of retention may vary depending upon factors such as:
The existence of an ongoing relationship between you and us;
Recordkeeping or legal compliance requirements;
Supporting the operation and improvement of our business; and
The need to resolve inquiries or complaints.
In the past twelve months we have disclosed the following categories of personal information with authorized Mercedes-Benz dealers and service providers to inform you about vehicle product and service offerings:
Personal identifiers
Insurance information
Internet or other network activity
Purchasing and maintenance and repair history
Geolocation data
Sensory recordings
The CCPA defines the “sale” of information broadly and some of our personal information disclosures may be considered a “sale” under this definition. Some of our disclosures may constitute a “sharing” where we disclose information for targeted advertising purposes. Below we have listed the categories of personal information we have disclosed to marketing partners in a way that may be considered a “sale” or “share” for CCPA purposes:
Personal identifiers
Internet or other network activity
Purchasing and maintenance and repair history
Some of our disclosures to providers of satellite radio services may constitute a “sale” or “sharing.” We disclose the following categories of personal information to providers of satellite radio services that are active on your vehicle:
Personal identifiers
Information about your use of the services.
We have also disclosed the following sensitive personal information to facilitate renewable energy credit claims:
Precise geolocation information
We do not “sell” or “share” sensitive personal information and we do not knowingly “sell” or “share” the personal information of minors under 16 years of age.
We otherwise use and disclose sensitive personal information only for those purposes expressly permitted under California law.
Your California Privacy Rights
California residents may have the rights listed below with respect to their personal information, subject to applicable exceptions. Please note that some of these rights may not apply to you, including if you are the authorized user of a vehicle owned by another.
- Right to Know and Access. You may have the right to confirm that we have collected personal information about you and know what personal information we have collected about you, including, as applicable, the categories of personal information we have collected, the sources from which we collected that personal information, the business or commercial purposes for which we collected, sold, and shared that personal information, the categories of personal information that we sold, shared, or disclosed to third parties for business purposes, the categories of third parties to whom we sold, shared or disclosed personal information, and the specific pieces of personal information we have collected. You may be entitled to request that we disclose this to you in a portable and, to the extent technically feasible, readily usable format.
- Right to Deletion. You may be entitled to request that we delete the personal information that we have collected from you. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need or be required to keep such information, such as for our legitimate business purposes or to comply with applicable law.
- Right to Correct. You may request that we correct inaccurate personal information that we hold about you.
- Right to Opt-Out of Sales and Sharing of Personal Information. You may be entitled to opt out of sales of your personal information to third parties and to opt out of the disclosure of your personal information to third parties for certain targeted advertising.
- Right to Limit Use of Sensitive Personal Information. You have the right to request that we limit the use of your sensitive Personal Information, as defined under California law, for only exempt purposes such as to provide the goods and services reasonably expected by the average consumer who requests such goods and services, to prevent fraud, and to verify or maintain the quality or safety of goods or services we provide.
- Right to Non-Discrimination. You have the right not to receive discriminatory treatment if you exercise the rights conferred to you by applicable privacy law.
Exercising Your Rights
To exercise the rights to know and access, delete, correct, or limit use of sensitive personal information, please submit a verifiable consumer request to us by either:
Calling us at Phone: 1-833-808-5050
Visiting the Consumer Request Submission Form (to exercise your rights to access, know, or delete)
Visiting the Opt-Out Form (to exercise your rights to opt-out of the sale or sharing of your personal information)
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
In order to respond to your request, we will need to verify your identity by asking you for certain personal information to match with the information we have on file. We may request that you provide us with a description of the information we require to address your rights request, including your name, email address, phone number, and the nature of your request. The personal information that we use to verify your identity will not be used for any other purpose. We cannot effectuate your request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
We do not discriminate against California residents who exercise their CCPA privacy rights.
To exercise your right to opt-out of sales and sharing of personal information, click: Do Not Sell or Share My Personal Information. As a result, the opt-out will also apply to MBUSA’s marketing communication and customer segmentation processing.
Contact Us
For a complete description of our privacy practices, our complete Privacy Statement is available here.
If you have questions about this policy, please contact us at myprivacy@mbusa.com or call us at 1-833-808-5050.