TOP MARCH SALES OF 24,646 TAKE MERCEDES-BENZ TO HIGHEST FIRST QUARTER EVER AT 69,187
Record quarter for MBUSA at 75,214 up 12.4% for the year
MONTVALE, N.J. - Mercedes-Benz USA (MBUSA) today reported the highest first quarter sales volume in its history. March was another record month with sales of 24,646 for its Mercedes-Benz models, a 6.5% increase over March 2012, resulting in year-to-date sales of 69,187, up 12.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 27,104, up 6.3%, and year-to-date up 12.4 % at 75,214.
"We're coming out of our highest first quarter on record—and that's before launching a single new product," said Steve Cannon, president and CEO of MBUSA. "With completely redesigned E-Class models arriving at dealerships, a next generation S-Class and a new entry point for the brand—the CLA—in the wings, we're looking at our strongest year on record."
Mercedes-Benz March sales were driven by the C-, E-, and M-Class model lines. The sporty C-Class - the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers - took the lead, posting sales of 8,396, up 32.4%. The 9th generation E-Class followed with sales of 4,009 and MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,501. At the high-end, strong performers were the company's flagship S-Class, which saw 24.0% growth, and the SL-Class, which increased 790.5% over March 2012.
On a year-to-date basis, the top performers again were the C-Class with 22,912, the E-Class with 13,689 and the M-Class with 9,162.
The Sprinter model line also continued its record sales streak in March with 1,529 vans sold - up 11.2% over last year and up 22.5% on a year-to-date basis, while the company's smart brand recorded sales of 929 vehicles.
Sales of the high-performance AMG models were 631 for the month and sales of the company's BlueTEC diesel models finished the month at 1,640, up 2.4% over the same period last year.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,670 vehicles in March; an increase of 24% when compared to March 2012 (sales of 6,994 vehicles). On a year-to-date basis, MBCPO sold 24,370 vehicles, an increase of 22% over the comparable period (with sales of 19,924 vehicles).
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG GT.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.
For full bios and photos visit the MBUSA Media Site, www.media.mbusa.com.
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