July 5, 2016,
Accessing and Updating Your Information
Freedom of Choice
If you do not want your Personal Information to be made available to any third party, please contact us at firstname.lastname@example.org so we can block your data accordingly. Note, however, that certain services and/or functions of our Site may not be available if you elect to block your Personal Information. Your use of such service will be your consent to the use of your Personal Information in the way described.
If personal information you have submitted is no longer accurate, current, or complete, and you wish to update it, please do so by sending an e-mail to email@example.com. Upon appropriate request, we will usually be glad to update or amend your information, but we reserve the right to use information obtained previously to verify your identity or take other actions that we believe are appropriate and lawful.
If you are currently on our mailing list and would prefer not to receive further information from us, click here. To sign up for news, updates, and information from MBUSA via e-mail, click here.
Your California Privacy Rights
Under California's "Shine the Light" law, California residents who provide Personal Information while obtaining products or services for personal, family, or household use are entitled, once per calendar year, to request and obtain from us information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the previous calendar year (e.g., requests made in 2005 will receive information regarding 2004 sharing activities).
To obtain this information on behalf of MBUSA, please e-mail us with "Request for California Privacy Information" in the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response.
Do Not Track Disclosures
Some state laws, including California and Delaware law, require us to indicate whether we honor "Do Not Track" settings in your browser concerning targeted advertising. "Do Not Track" is a standard that is currently under development. As it is not yet finalized, we adhere to the standards set out in this privacy statement and do not monitor or follow any Do Not Track browser requests.
Children's Online Privacy Protection Act (COPPA)
Our Website is a general audience site that is not designed nor intended to collect Personal Information from children under the age of 18. MBUSA does not knowingly collect or maintain any Personal Information from children under the age of 18. In addition, no part of this Website is designed with the purpose of attracting any person under age 18. To respect the privacy of children and to comply with the Children's Online Privacy Protection Act, children under the age of 18 should not provide any Personal Information on the Website. We ask that parents supervise their children while online.
We may use Pixel Tags on our Website and may permit third parties to place them on our Website to monitor the effectiveness of advertising or for other legitimate purposes. A Pixel Tag, also known as a "Web bug", is a small, graphic image on a Web page, Web-based document, or in an e-mail message that is designed to allow the site owner or a third party to monitor who is visiting a site. Web beacons are often invisible to the visitor because they are typically very small (only 1-by-1 pixel) and the same color as the background of the Web page, document, or email message. Web beacons are represented as HTML IMG tags in the Web page; visitors can click on "view profiles" of the web page to see whether the page is using a web beacon.
Web beacons collect the IP address of the computer that the Web beacon is sent to, the URL of the page the Web beacon comes from, and the time it was viewed. Web beacons can also be linked to Personal Information. For example, advertising networks use Web beacons to add information to a personal profile of what sites a person is visiting and to determine what banner ads to display based on the profile. Another use of Web beacons is to provide an independent accounting of how many people have visited a particular website. Web beacons are also used to gather statistics about Web browser usage at different places on the Internet.
IP Address and Click-Stream Data Collection
MBUSA may collect IP addresses and/or click-stream data for market research, for purposes of system administration and to report aggregate information. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our servers identify your computer by its IP address. When you request web pages from our Website, our servers log your IP address.
Click-stream data is information collected by our servers when you request pages from our Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view, and other such Non-Personal Information. When analyzed, this data helps us analyze how visitors arrive at our Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content, and the like.
MBUSA uses commercially reasonable efforts to store and maintain Personal Information to protect it from loss, misuse, alteration, or destruction by any unauthorized party. We encrypt order information, including credit card numbers, using Secure Sockets Layer (SSL) technology to ensure that our customers' information is safe as it is sent over the Internet to our server.
We exercise reasonable care to protect your Personal Information. This includes storing the Personal Information on our servers behind a secure firewall and ensuring all transmissions to other vendors use secure encryption technology. Unfortunately, no data transmission over the Internet can be guaranteed to be 100 percent secure. So while we strive to protect your Personal Information, we cannot guarantee the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email. We have no way of protecting that information until it reaches us. Once we receive your transmission, we maintain physical, electronic, and procedural safeguards to protect your Personal Information.
When registering for access to a secure area of our Website, we will ask you to select a Username and Password. We recommend that you do not divulge your Password to anyone. We will never ask you for your Password in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered area of our Website and close your browser window when you have finished.
Internally, we will limit access to Personal Information to those persons who need the information to provide products and services to you or maintain or service those products or services. These persons are limited in number and are committed to our privacy and security policies. We will review our security arrangements from time to time, as we deem appropriate.
Links to Other Sites
Please be aware that we provide links to third-party sites as a service to our visitors, and that we are not responsible for the content or information collection practices of those sites. Please note that these sites´ privacy policies may differ from those of MBUSA. We encourage you to review and understand their privacy practices before providing them with information.
Changes to our Privacy Statement
We may change this privacy statement at any time and from time to time. The most recent version of the privacy statement is reflected by the version date located at the top of this privacy statement. All updates and amendments are effective immediately upon notice to you, which we may give by any means, including, but not limited to, by posting a revised version of this privacy statement or other notice on our Website. You should review this privacy statement often to stay informed of changes that may affect you. Our electronically or otherwise properly stored copies of this privacy statement shall each be deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this privacy statement.
Information We Collect
We collect several types of information on our Website. Personal information is information that identifies an individual or is directly associated with a specific person, such as a customer’s name, mailing address, telephone number, email address, credit card number, or information about activities which can be directly linked to that person, such as his or her purchases ("Personal Information"). Our definition of Personal Information does not include "aggregate" information. Aggregate information is data about use of our Website, such as pages visited on our Website. Aggregate information helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
We may also collect "Non-personal Information", which is information about you that does not itself identify you individually. Examples of Non-personal Information include age range and gender.
Collection of Personal Information
When you use certain parts of our Website, we collect certain kinds of Personal Information including, without limitation: name, date of birth, address, e-mail, phone number.
Sweepstakes, Promotions, Contests & Surveys:
Participation in polls, surveys, contests, sweepstakes and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter. Information requested may include personal information such as your name, address, date of birth, phone number, mobile phone number, e-mail address, username, photograph and/or similar information. We may share this information with our affiliates and other organizations or entities. In connection with any online polls, surveys, contests, sweepstakes and other promotions that we may offer from time to time, we use the information you provide to administer the polls, surveys, contests, sweepstakes and other promotions. Subject to applicable contractual or legal restrictions, we also may use the information to communicate with you, about our services or our marketing partners may use such information to communicate with you about the online polls, surveys, contests, sweepstakes or other promotions or their products and services.
Mercedes me Account Setup:
To set up a Mercedes me Account, we ask visitors to provide a valid VIN for vehicles purchased in the United States. In order to set up a Mercedes me Account, we require visitors to provide a valid email address, as well as create a unique Username and Password. In addition, this area allows you to receive personalized MBUSA news and information via email. When you register for Mercedes me, we may collect various kinds of Personal Information including your name, email address, home address, and home phone number. We also collect and store access information related to your account, including Username and Password.
Customer Service Correspondence: We may collect information that identifies you personally when you submit comments, questions, or suggestions to our Customer Service department.
Transactions: We collect Personal Information to fulfill an order you place on our Website for MBUSA-branded items. Such information would include name and address, credit card number and expiration date, and billing address.
Use of Personal Information
Except as disclosed in this statement, we do not sell or disclose information that identifies our visitors personally or makes it possible for other parties to contact them directly without our visitors’ consent. We may combine information you provide with information we collect from other sources. We may use, sell, disclose, or otherwise dispose of Personal Information for purposes including, but not limited to:
Purchase Inquiry. We use the information you provide about yourself during Purchase Inquiry to contact you regarding your inquiry.
Transaction Processing. We may use your Personal Information to create a convenient and easy-to-use shopping process that includes an online "shopping cart" that allows you to track selected products and proceed through purchase. We use the information you provide about yourself when placing an order to complete that order. Also, we may share transactional information with entities as is necessary to process credit card payments or other purchasing or delivery systems. We may use your email address to communicate with you or notify you of special offers or programs you might find of interest.
Response to Inquiries. We use return email addresses to answer the email inquiries we receive. We may also use these email addresses to provide order status and order tracking information, and to respond to queries.
Gift Certificates. We may offer gift certificates by which you can personalize a product you order for another person. Information you provide to us to create a gift certificate is only used for that purpose, and it is only disclosed to the person receiving the gift.
Online Portfolio. If you choose to create an Online Portfolio or receive products or information, or to otherwise give us Personal Information, we may store some or all of that information and use it for marketing research and marketing purposes, which may include sharing it with MBUSA authorized dealerships or with various suppliers that provide marketing, research, or other services for us. To enhance your experience on our Website, we might use information you provide to us through your Online Portfolio to pre-populate forms with your name, address, phone number, and email address. In such cases, we may employ an outside research company to call you on our behalf.
Vehicle Design. If you choose to save information such as a vehicle configuration on our Website, we may contact you to follow up on your interest in our cars. In such cases, we may employ an outside research company to call you on our behalf.
Companies that work for or with MBUSA: We may, without notice to you, share Personal Information with companies that work for us for the sole purpose of providing you with valuable services you’ve requested or already have through our Website. These companies may assist us in fulfilling your requests or processing your transactions. In addition, we may share Personal Information with companies that work for us to provide marketing and other services. We may also share your Personal Information with non-affiliated persons and entities with whom we have entered into a joint marketing agreement, where we together market either our products or those of our marketing partner. We enter into contractual agreements with these companies prohibiting them from disclosing or using our customer information other than to carry out the purposes for which the information was disclosed. These companies are in no way authorized to sell, rent, or trade your Personal Information. While there are such contractual obligations in place, we cannot and do not guarantee that a third party will not breach its contractual obligation and use your Personal Information in a way contrary to this online privacy statement.
Legal Requirements. We may disclose Personal Information: (a) to conform with the law, respond to claims, or comply with legal process served on MBUSA or DCAG (e.g., a lawful subpoena, warrant, or court order); (b) to enforce or apply our policies or agreements (including to initiate, render, bill, and collect for amounts owed to us); (c) to protect and defend our or our visitor’s rights or property, the Website, our employees, visitors, or the public; or (d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Use of Non-Personal and Aggregate Information
We may use non-personal and aggregate information for business purposes, including but not limited to: better design our Website and share with our marketing and advertising agencies.
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BY ACCESSING OR USING THE WEBSITE, OR ANY PORTION THEREOF, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND CONSENT TO THE PRIVACY STATEMENT, AND TO THE USES AND DISCLOSURES OF COLLECTED INFORMATION ABOUT YOU, THAT ARE DESCRIBED IN THIS PRIVACY STATEMENT.