January 03 2014


MBUSA hits new benchmark at 343,614, up 12.6%

MONTVALE, N.J. - Mercedes-Benz USA (MBUSA) today reported the highest annual sales volumes in its history with 312,534 units sold for the Mercedes-Benz brand in 2013, representing a 14.0% increase from the 274,134 vehicles sold in 2012. Sprinter Vans achieved an annual sales total of 21,816, gaining 4.2%. Adding 9,264 units from smart, MBUSA's year-end total hit a record 343,614, increasing 12.6% from the 305,072 vehicles sold the previous year.

"It's been an incredible year for Mercedes-Benz in every way," said Steve Cannon, president and CEO of MBUSA. "We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high. With the help of our dealer partners and the entire organization behind us, we expect this beautifully choreographed series of product debuts to lead us to another phenomenal year in 2014."

Impressive increases were made in both the Mercedes-Benz passenger car and light truck categories, climbing 16.0% and 10.4%, respectively, from 2012. Annual retail volumes for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines. The sporty C-Class took the top spot for the year at 88,251 units, rising 8.0% from 2012, followed by the E-Class with annual sales of 69,803, up 7.1%. The brand's top-selling SUV, the M-Class, rounded out the top three at 41,326, up 8.5% over the previous year.

Strong gains also were seen at the high end. The flagship S-Class, which reset the luxury benchmark with an all-new generation for model year 2014, posted an annual increase of 12.8% to 13,303 units. Total sales for the SL-Class roadster rose 43.0% at 7,007.