MERCEDES-BENZ USA HITS ITS HIGHEST-EVER U.S. VOLUME WITH SALES OF 305,072
Mercedes-Benz, smart and Sprinter All Set Records
MONTVALE, N.J. - Mercedes-Benz USA (MBUSA) today reported its highest year on record with 305,072 vehicles sold in 2012, representing a 15.4% increase over the 264,460 vehicles sold during the same period in 2011. The Mercedes-Benz model line alone also recorded a record year with sales of 274,134 for the year, up 11.8%. Smart and Sprinter model lines both achieved their highest volumes under the MBUSA umbrella with smart sales increasing 92.2% to 10,009 while a record month for Sprinter took the brand to 20,929 for 2012, an increase of 26.3%.
"A strong product offensive backed our retail network's commitment to providing a world-class ownership experience put the wind at our back and enabled us to outperform the market and take the brand to new heights in the U.S.," said Steve Cannon, president & CEO of MBUSA. "We're going to ride that momentum into 2013 with new products across the entire model line from entry point to flagship."
For December, the Mercedes-Benz product line alone posted sales of 28,145 vehicles (up 9.5% from 25,701 in December 2011) bringing MBUSA sales to a best-ever 31,372, up 12.0% from the 28,006 vehicles sold in December 2011.
Strong sales were recorded across the model line. The sporty C-Class - the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers - recorded its highest year on record with sales of 81,697, up 17.9% over its year-to-date volume in 2011. The 9th generation E-Class followed with sales of 65,171, and the M-Class, MBUSA's top-selling SUV, rounded out the top three with sales of 38,101.
For December, sales at the high-end increased as well, with combined sales of S-, CL- and SL-Class vehicles increasing 18.9% percent to 17,416 (when compared to the 14,650 vehicles sold in 2011).
Separately, sales of Sprinter Vans increased by 39.9% for the month with sales of 2,231 compared to the 1,595 vehicles sold in December 2011.
Sales of the smart fortwo totaled 996 vehicles in December, up 40.3% for the month (compared to the 710 vehicles sold in December 2011).
Sales of the high-performance AMG models were 6,658 for the year a 27.5% increase of the 5,220 vehicles sold over the same period last year.
Sales of the company's BlueTEC diesel models were up 7.4% for the year at 15,416 compared to the 14,358 diesels sold in 2011.
Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,949 vehicles in December; an increase of 13.7% when compared to December 2011 (sales of 6,112 vehicles). On a year-to-date basis, MBCPO sold 80,380 vehicles, an increase of 7.8% over the comparable period (with sales of 74,571 vehicles).
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com
Accredited journalists can visit our media site at www.media.mbusa.com
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